Helping hungry brands grow faster
Outperform your industry by making your story clear, compelling and competitive
Proven results across 100+ startups, scaleups, SMEs, governments and corporates
Your product stands out. Your story doesn’t.
Average marketing
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If your competitor can make the same claims you do, they’re not real competitive advantages.
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Advertising with ineffective messaging, takes more budget to convince your audience.
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Without an ownable competitive advantage, clients choose based on pricing, resulting in lower margins.
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Rational consideration and arguments are the last steps in conversion. Awareness and curiosity are the emotional triggers that start the process.
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The explanation of your company and its products differs wildly per department and team member. Resulting in confused clients.
Owning your category
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Communicate based on actual competitive advantages that no competitor can match.
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Your audience will choose you over competitors, regardless of price and technical features.
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Clear competitive advantage makes clients willing to pay the extra, resulting in healthy margins.
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Say exactly what your client needs to step-by-step throughout their decision process.
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Use proven psychological methods to impact opinion and trigger action, across emotional and rational levels.
The 3C Method™
For Competitive Communication
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⚡ Clear
Instant understanding
No jargon, cliches or buzzwords
Less words, more focus
Visual anchors
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🧲 Compelling
Emotional hook before details
Adapted to decision making process
Relevant & urgent offer
Honest about what you don’t do
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🏆 Competitive
Your unique competitive advantage
Say what no competitor can
Make it specific
Talk is cheap, show proof
Results
100+
Projects Delivered
1000%+
Revenue Growth
€300M+
Funding Raised
1B+
Media Impressions
15 years of hands-on experience
Elwin creates and implements high-impact brand- and marketing strategy for ambitious brands, across all industries and sizes.
With 15 years of hands-on experience, built upon academic training in Marketing and Psychology, he developed his own methods and frameworks and has a trackrecord of exceptional growth.
Do you want to take your business to the next level and stand out in your industry?
Process
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1. Research
Analysing your market, clients and materials
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2. Strategy
Determining your goals and tactics
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3. Creation
Creating your brand and assets
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4. Activation
Campaign ideas and media strategy
Work
Services
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Quick Scan
1 week of focus on your brand- and marketing strategy, identifying your biggest challenges and opportunities including actionable advice.
Investment: €5k -
Positioning
(Re-)defining your positioning and messaging, based on analysis of your market, competition, audiences, trends and opportunities.
Investment: Small €7.5k, Regular €15k -
Brand Development
Designing your visual identity and communication assets (website, videos, decks, content) to leverage your positioning.
Investment: Small €7.5k, Regular €15k -
Campaign Development
Creating the ‘Big Idea’ for your next marketing campaign and assets, proving your unique competitive advantage.
Investment: Small €7.5k, Regular €15k
Our Small Package is best suited for startup- and smaller SME clients.
Our Regular Package is best suited for scaleup, larger SME, enterprise and government clients.
Not sure which package is right for you? We’ll clarify that in a free introduction call, before we start.