Healthbox
10x Revenue growth for an e-commerce health brand
Client
Healthbox (currently JouwBox) is an e-commerce company that helps their community of health enthusiasts discover innovative health products and supplements at discounted prices in monthly shipped boxes. Website: jouwbox.nl
Briefing
Growth of revenue, retention and predictability to improve profitability and smoothen operations and brand relationships.
Problem
Buyers were excited, but didn’t know what to expect from Healthbox. As each edition was curated by a different health expert and differed in product selection and theme, causing the relevance of its content to fluctuate immensely between editions.
Insight
Involving fans in the improvement of Healthbox, provides insights while increasing loyalty and appreciation. Healthbox had built a solid community of health enthousiasts over the years, very eager to engage.
Strategy
An elaborate online survey amongst 5000+ buyers, provided solid understanding of purchase motivations, health goals, product preferences, information needs, price sensitivity, timing, media consumption and improvement suggestions. We repositioned Healthbox including a new brand identity and platform with revised price point, timing, product selection, topicality and business model, while addressing the consumer’s purchase motivations directly in our marketing.
Result
Based on the client survey, we launched Healthbox’s improved proposition, website, business model and marketing, increasing revenue by 10x. We locked in recurring revenue simultaneously by adding a subscription model. Finally we moved from smaller monthly editions to larger quarterly editions, to save shipping costs and increase runtime for marketing and product sourcing.
