Healthbox
10x Revenue growth for an e-commerce health brand
Client
Healthbox (currently JouwBox) is an e-commerce company that helps their community of health enthusiasts discover innovative health products and supplements at discounted prices in monthly shipped editions. Website: jouwbox.nl
Briefing
Growth of revenue, retention and predictability to improve profitability and smoothen operations and brand relationships.
Problem
As each box edition was curated by a different health expert and differed in product selection and theme, the relevance of its content fluctuated immensely between editions.
Insight
Healthbox had mobilised a strong and involved community of health enthousiasts, who were highly willing to engage to make the brand better.
Solution
We performed an elaborate online survey amongst 5000+ buyers, providing us solid understanding of purchase motivations, health goals, product preferences, information needs, price sensitivity, timing, media consumption and improvement suggestions. We formulated a new strategy for Healthbox including product selection criteria, price point, topicality, timing and business model, while addressing the consumer’s purchase motivations directly in our marketing.
Result
Based on the client survey, we launched Healthbox’s improved proposition, website, business model and marketing, increasing revenue by 10x. We locked in recurring revenue simultaneously by adding a subscription model. Finally we moved from smaller monthly editions to larger quarterly editions, to save shipping costs and increase runtime for marketing and product sourcing.
